Command the Black Hills with the 2023 Ford Bronco Vs. Jeep Wrangler

How do you compare the 2023 Ford Bronco vs. Jeep Wrangler in Rapid City, South Dakota? With the help of McKie Ford Lincoln, you can learn about all of the 2023 Bronco vs. Wrangler specs. We have a complete comparison of the 2023 Bronco vs. Wrangler ready for you.
On the left a view out of an orange tent reveals a white 2023 Ford Bronco, on the right a red 2023 Jeep Wrangler drives down a country road

Price and Trim Levels

The number of trim levels between the 2023 Ford Bronco and Jeep Wrangler is astounding. Plus, both have a comparable MSRP.

Price & Trim Levels | Ford Bronco

  • Base | $35,890
  • Big Bend | $39,880
  • Black Diamond | $42,545
  • Outer Banks | $45,450
  • Heritage Edition | $46,100
  • Badlands | $48,690
  • Everglades | $55,690
  • Wildtrak | $56,375
  • Heritage Limited Edition | $68,690
  • Raptor | $78,375

Price & Trim Levels | Jeep Wrangler

  • Sport | $32,990
  • Sport S | $36,190
  • Freedom Edition | $39,485
  • Willys | $39,985
  • Rubicon | $45,090
  • Sahara | $47,420
  • Sahara Altitude | $52,515
  • High Tide | $53,335
  • Sahara High Altitude | $56,515
  • Rubicon Farout | $64,290
  • Rubicon 392 | $84,290

Exterior & Colors

The 2023 Ford Bronco sits at 174-189" L x 76-79" W x 72-75" H, while the 2023 Jeep Wrangler is at 173" L x 74" W x 70-71" H. The Bronco includes 16-, 17-, or 18-inch wheels, while the Wrangler has 17- and 18-inch wheels. Either way, you can fully customize the SUV with various colors.

Interior Design & Seating

The 2023 Ford Bronco and Jeep Wrangler can be outfitted with two or four doors. Plus, both SUVs will hold up to five people.

A view inside the cabin of the seating of a 2023 Ford Bronco on the left and a 2023 Jeep Wrangler on the right.Infotainment & Features

The 2023 Ford Bronco has a Wi-Fi hotspot, an 8-inch touch screen, a six-speaker sound system, satellite radio, four USB ports, Bluetooth, HD Radio, Apple CarPlay, and Android Auto. In comparison, your 2023 Jeep Wrangler includes two USB ports, a 5-inch touch screen, Bluetooth, and an eight-speaker sound system.

Cargo Capacity

The 2023 Ford Bronco holds 22.4-38.3 and 52.3-83 cubic feet of cargo room, depending on how many doors you choose and whether it’s a soft or hard top SUV. In comparison, the new Wrangler holds 12.9-31.7 and 72.4 cubic feet of cargo.

Drivetrain & Suspension

The 2023 Ford Bronco comes standard with all-wheel drive. In comparison, all 2023 Jeep Wrangler models include four-wheel drive.

A view of the dash and infotainment systems of the 2023 Ford Bronco on the left and the 2023 Jeep Wrangler on the right.Engine

The 2023 Ford Bronco has a 300-horsepower 2.3-liter four-cylinder and a 330-horsepower twin-turbo 2.7-liter V6. Both of these come with a seven-speed manual transmission or a ten-speed automatic. If you prefer the Bronco Raptor, you get a 418-horsepower twin-turbo 3.0-liter V6 with the ten-speed. The 2023 Jeep Wrangler has a 3.6-liter V6 that pushes out 285 horsepower, a turbodiesel V6, a 6.4-liter V8, or a hybrid configuration. These include a six-speed manual or eight-speed automatic.

Performance & MPG

The 2023 Ford Bronco earns 20/22 mpg with the base configuration or 19/20 mpg with a V6. The 2023 Jeep Wrangler earns the best fuel economy with the hybrid but also gets 22/29 mpg with the diesel variant. If you choose the base model, it's rated for 18/23 mpg.

Towing Capacity

The 2023 Ford Bronco and Jeep Wrangler can tow a maximum of 3,500 pounds. However, the Bronco Raptor tows a maximum of 4,500 pounds.

Safety Features

The 2023 Ford Bronco comes equipped with a standard rearview camera, pedestrian detection, forward automatic emergency braking, forward collision warning, and automatic high-beam headlights. The only standard safety feature with the new Wrangler is a rearview camera.

Ratings & Reviews

The 2023 Ford Bronco earned Good safety ratings, according to the IIHS. Car and Driver says, “Whether it's crunching through dense forest trails or quietly idling up to a Wendy's drive-through window, the four-wheel-drive Ford Bronco is arguably the most exciting off-roader since the Jeep Wrangler.” Furthermore, the 2023 Jeep Wrangler received a few Good reviews from the IIHS. Meanwhile, Car and Driver says, “The quintessential off-roader can be dressed for the mall or outfitted to climb over rocks, but every Wrangler is imbued with Jeep’s all-American heritage and promise of adventure.”

On the left a view of a 2023 Ford Bronco Heritage Edition with white roof and on the right a view of a 2023 Jeep Wrangler with roof panels removed driving over desert terrainBuy a New Ford Bronco

Are you ready to buy a new Ford Bronco in Rapid City? Why wait any longer than you need to? Schedule a test drive today at McKie Ford Lincoln.

Buy a New Ford Bronco

Buy a Used Ford Bronco

Consider the benefits of buying a used Ford Bronco in Rapid City. You can choose a low-mileage pre-owned Bronco and save some money. If you are still looking for what you are looking for, we will hunt one down for you. Schedule a test drive today at McKie Ford Lincoln.

Buy a Used Ford Bronco

Lease a Ford Bronco

With a Ford Bronco lease, there's even less stress. The new lease deals at McKie Ford Lincoln keep your payments lower than expected. We are ready to help you navigate the latest Bronco deals in Rapid City.